Virat Kohli, often hailed as one of the greatest cricketers of his generation, has not only dominated the cricketing world but has also established himself as a formidable force in the realm of brand endorsements. His impeccable on-field performances, combined with his charismatic persona, have made him a sought-after ambassador for numerous prestigious brands. This article delves into five of Kohli’s most prominent brand associations and provides an insightful breakdown of his earnings from these collaborations.
Virat Kohli MRF Tyres: A Partnership Built on Trust and Performance
In 2015, MRF Tyres, a leading tyre manufacturing company, signed Virat Kohli as their brand ambassador for a three-year period, during which he reportedly received a substantial sum of ₹8 crore per year. Recognizing his immense value and impact, MRF renewed the deal in 2017 with a staggering investment of ₹100 crore for an eight-year period, translating to an impressive ₹12.5 crore annually. This long-standing partnership underscores the mutual trust and success shared between Kohli and MRF in promoting excellence and performance.
Puma: Sprinting Ahead with a Landmark Deal
In 2017, Virat Kohli inked a monumental eight-year endorsement deal with global sportswear giant Puma, valued at approximately ₹110 crore. This agreement not only made Kohli the first Indian athlete to sign such a significant contract with the brand but also underscored his influence beyond the cricketing sphere. The collaboration led to the launch of Kohli’s athletic lifestyle brand, One8, offering a range of sports apparel, footwear, and accessories.
Mobile Premier League (MPL): Gaming into New Avenues
Expanding his brand associations into the digital gaming arena, Virat Kohli became the brand ambassador for Mobile Premier League (MPL) in March 2019. The initial endorsement deal was reportedly valued at around ₹12 crore. The partnership proved successful and was renewed in January 2020, reflecting their shared vision. In April 2023, MPL launched a dynamic campaign, “Darr Ko Hatao, Bada Khel Jao,” featuring Kohli, exemplifying MPL’s commitment to providing a secure gaming environment.https://brandequity.economictimes.indiatimes.com/news/marketing/mobile-premier-league-announces-virat-kohli-as-brand-ambassador/68252545
Audi India: Embodying Luxury and Performance
Virat Kohli’s association with Audi India began in 2015, reflecting his affinity for luxury automobiles. As the brand ambassador, Kohli has been the face of various campaigns, embodying the brand’s ethos of sophistication and performance. While specific financial details of this endorsement remain undisclosed, such associations typically command substantial figures, further augmenting Kohli’s impressive endorsement portfolio
Wrogn: Fashioning a Youthful Identity
In 2014, Virat Kohli ventured into the fashion industry by co-creating and investing in the brand Wrogn, specializing in men’s casual wear. The brand has since gained significant traction among the youth, reflecting Kohli’s personal style and appeal. This investment showcases his entrepreneurial spirit and ability to resonate with the younger demographic, further solidifying his status as a multifaceted brand iconhttps://wrogn.com/
Virat Kohli’s Instagram Earnings: How Much Does the Cricket Star Make Per Post?
Virat Kohli, a luminary in the cricketing world, has also carved a significant niche in the digital realm, particularly on Instagram. With a follower count surpassing 270 million, he stands as the most followed Asian individual on the platform.In August 2023, reports surfaced suggesting that Kohli charges approximately $1,384,000 (around ₹11.45 crore) per sponsored Instagram post.However, Kohli addressed these claims, stating, “The news that has been making rounds about my social media earnings is not true.Top 5 Greatest ICC Cricket Moments That Made History
Virat Kohli’s IPL Earnings: A Journey from ₹12 Lakh to ₹173.2 Crore
Virat Kohli, the face of Royal Challengers Bangalore (RCB) since 2008, has seen an astronomical rise in his IPL earnings, starting with a modest ₹12 lakh in his debut season to becoming the highest-paid player in 2018 with a ₹17 crore retention fee. In 2022, he voluntarily took a pay cut to ₹15 crore, showing his commitment to team balance, but reports suggest RCB plans to retain him for ₹21 crore in 2025. With total IPL earnings reaching approximately ₹173.2 crore, Kohli remains one of the most valuable players in the league’s history.CT 2025: India vs Pakistan – The Ultimate Showdown in Cricket
Virat Kohli’s Cricket Earnings: A Comprehensive Overview
Virat Kohli’s financial journey in cricket reflects his exceptional talent and marketability. As of 2024, his net worth is estimated at around $126 to $127 million (approximately ₹1050 crore). His earnings are multifaceted, encompassing salaries from the Board of Control for Cricket in India (BCCI), Indian Premier League (IPL) contracts, and substantial endorsements. Kohli’s annual salary from the BCCI is reported to be around ₹7 crore ($850,000). In the IPL, representing Royal Challengers Bangalore (RCB), he earns approximately ₹15 crore ($2 million) per season.
Beyond these, Kohli’s brand endorsements significantly boost his income, with Forbes reporting $24 million in earnings from endorsements. Collectively, these streams contribute to an annual income exceeding $26 million, underscoring Kohli’s status as one of the highest-earning cricketers globally.
Conclusion: The Unstoppable Brand Force
Virat Kohli’s journey from a cricketing prodigy to a global brand ambassador exemplifies his versatility and appeal. His strategic associations with diverse brands across sectors—ranging from sportswear and automobiles to digital gaming and fashion—highlight his ability to transcend traditional boundaries and resonate with a broad audience. These collaborations not only enhance his personal brand but also contribute significantly to his financial success, cementing his status as a modern-day icon both on and off the field.
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